Last updated: 26 August 2026
1. Introduction
OmKneeHealth (“we”, “our”, or “us”) is committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy explains how we collect, use, store, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our website and services, you consent to the practices described in this policy.
2. Data Controller
OmKneeHealth is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or our data practices, please contact us at:
OmKneeHealth
Email: hello@omkneehealth.com
3. Information We Collect
We may collect and process the following categories of personal data:
3.1 Information You Provide
Assessment Data: Responses to our knee health assessments, including symptom information, health history, and lifestyle factors.
Contact Information: Name, email address, and any other details you provide when contacting us or signing up for updates.
Transaction Data: Purchase history, payment details (processed securely by our payment provider), and delivery information.
3.2 Information Collected Automatically
Technical Data: IP address, browser type and version, device information, operating system, and timezone settings.
Usage Data: Pages visited, time spent on pages, navigation paths, and interaction with website features.
Cookies: Information collected through cookies and similar tracking technologies (see Section 8).
4. Legal Basis for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:
Consent: Where you have given clear consent for us to process your personal data for specific purposes (e.g., marketing communications, assessment reports).
Contract: Where processing is necessary to fulfil a contract with you (e.g., processing orders, delivering products).
Legitimate Interests: Where processing is necessary for our legitimate business interests, provided these do not override your rights (e.g., improving our services, website analytics).
Legal Obligation: Where we need to comply with a legal requirement.
5. How We Use Your Information
We use your personal data for the following purposes:
- To provide and personalise our knee health assessment tools
- To process and fulfil product orders
- To send you assessment reports and results (with your consent)
- To respond to your enquiries and provide customer support
- To send marketing communications (where you have opted in)
- To improve our website, products, and services
- To comply with legal and regulatory requirements
- To detect and prevent fraud or misuse of our services
6. Data Sharing and Third Parties
We do not sell your personal data. We may share your data with:
Service Providers: Trusted third parties who assist in operating our website, processing payments, and delivering products (e.g., payment processors, delivery services).
Analytics Providers: Services that help us understand website usage (data is anonymised where possible).
Legal Authorities: Where required by law, court order, or to protect our legal rights.
All third parties are contractually obligated to handle your data securely and in accordance with UK GDPR.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
Assessment Data: Not stored unless you explicitly request an emailed report. Session data is processed locally in your browser and not transmitted to our servers.
Transaction Data: Retained for 7 years to comply with tax and accounting requirements.
Marketing Data: Until you unsubscribe or withdraw consent.
Website Analytics: Aggregated data retained for up to 26 months.
8. Cookies and Tracking Technologies
Our website uses cookies to enhance your experience. Cookies are small text files stored on your device. We use:
Essential Cookies: Required for the website to function properly.
Analytics Cookies: Help us understand how visitors interact with our site.
Preference Cookies: Remember your settings and choices.
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect website functionality.
9. Your Rights Under UK GDPR
You have the following rights regarding your personal data:
- Right of Access: Request a copy of the personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of your personal data (“right to be forgotten”).
- Right to Restrict Processing: Request that we limit how we use your data.
- Right to Data Portability: Request your data in a structured, machine-readable format.
- Right to Object: Object to processing based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at hello@omkneehealth.com. We will respond within one month of your request.
10. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure servers, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. International Data Transfers
Your data is primarily processed within the UK and European Economic Area (EEA). Where we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or transfers to countries with adequate data protection laws.
12. Children’s Privacy
Our services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.
14. Complaints
If you have concerns about how we handle your personal data, please contact us first at hello@omkneehealth.com. We will do our best to resolve any issues.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
Information Commissioner’s Office
Website: ico.org.uk
Helpline: 0303 123 1113
15. Contact Us
For any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:
OmKneeHealth
Email: hello@omkneehealth.com